Toymakers at Hasbro don’t want Mr. Potato Head to end up at the bottom of toy boxes, simply because children with developmental disabilities don’t know how to play with him.
Hasbro Inc. has partnered with The Autism Project, a group of parents and professionals that help people with autism to create instructional videos and tools to help children with developmental disabilities learn how to play with their toys.
The Pawtucket, Rhode Island-based toy company will launch the “ToyBox Tools” initiative on Wednesday in Columbus, Ohio at a national conference on autism and disabilities, OCALICON 2014. Read more.